Logo Design

Logo design for Fit Mama. Fit Mama is a new fitness class, established in 2017, for new mothers and mothers to be. The ethos of Fit Mama focuses on mother and baby wellness.



The cAlly beard co.

Full Brand styling

The Cally Beard Co. is a male grooming brand, established in 2016, based in the United Kingdom and Denmark. The Cally Beard Co. believe that a gentleman's beard deserves the best care, their mission is to produce high quality products for modern bearded men. This was a design pitch for the brand identity. The design approach aims to emulate style and sophistication while maintaining a youthful feel.



Bonac 24 Illustration

Pen + Ink Illustration commission

Crafted by hand in an Irish boutique distillery, Bonac 24 Gin brings together an infusion of natural botanicals. While working in collaboration with Dublin based design studio, True Story, I was commissioned to illustrate an abstract bird that would feature on the bottle label and be used as a brand motif across various media. The final illustration was drawn with intricate detail in pen and ink. The figure of the bird is made up of the key botanicals that are infused to produce the smooth tasting Bonac 24 Gin.

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Booze Bouquest

Full Brand styling

The Booze Bouquet is an original product design of mine that brings the traditional gifting of flowers to a whole new unique and creative level. Conveniently designed to be mailed with it’s compact packaging, complete with handmade paper flowers, perfectly fitted tissue paper beer bottles wraps, and step by step instructions on how to assemble. The branding aims to reflect the traditional welcoming feel found in your local pub. The bespoke, hand-drawn logo reflects the innovative, crafty product concept. 



Valley Flowers

Full Brand styling

This was a design pitch for the rebrand of Valley Flowers in Winnipeg, Canada. The clients brief requested a sophisticated, contemporary rebrand that would reflect the high quality service of their large florist store.




Full Brand styling + Packaging

Waitrose’s Pranzo organic range offers a selection of chilled vegetarian lunches of traditional Italian cuisine such as cold pasta salads, focaccia breads, traditional cakes, and sparkling juices. The packaging is designed for convenient lunches on the go, with carrier handles and securely sealed designs. All the packaging is 100% recyclable.

The patterns of ingredients featured throughout the packaging were inspired by the patterns of Italy; cobbled streets, ceramic tiles, flourishing vineyards. The surface graphics of the packaging reflect traditional Italian cuisine and the authenticity of the best and freshest ingredients.

This project features in the book 'Packaging Structures', published March 2012 by Sendpoint Ltd. 
Visit Sendpoint for details.



Premier Tuition Centre

Full Brand styling

The Premier Tuition Centre, Castletroy, Limerick, offers extra tuition from primary school through to secondary school students. The client was looking for a full brand identity design that would reflect growth, nurture and progress while feeling contemporary and inviting.

The core logo includes a logo-mark representing a tree. Logo variations were created to be used for social media. A brand watermark was designed to be placed on imagery and colour backgrounds. 



The Burren Identity

Full Brand styling + Packaging

As an in-house graphic designer I created and developed The Burren Identity brand. The Burren Identity is based in Ireland's Mid-West targeting the Irish tourist industry. It’s brand reflects the rawness and earthiness of the unique limestone covered landscape of The Burren in County Clare. The logo is inspired by the shape of of Mullach Mor in the Burren. While the colour palette is derived from the iconic Irish Marsh Orchid flower. A full brand stationary the packaging was created as well as packaging design for locally produced jam collection.