When hiring a designer to work on something as important as your business's brand you are putting a lot of faith in us. However, the greatest design work will come from a trusting client/designer relationship. In this blog post I wanted to step back and put myself in the clients shoes. I hope it might help put your mind at ease about working with a designer on your brand.
We have all heard the phrase “don’t judge a book by it’s cover”, from judging products to people, but whether we admit to it or not we all do it on some level. Let’s face it; appearances are important when it comes to first impressions. So have you thought about what first impression your brand identity is giving your customers?
You probably expect me to tell you your brand starts with a beautifully designed logo, right? Well not quite, your logo is a key component to your brand identity, but standing alone it is not your brand – not by a long shot. In a way, your logo is the face of your business, while the brand is the personality of it.