Maintaining a healthy life-work balance is something that takes discipline and practice. Over time, sticking to my routine has become easier and helps me get the most out of productive days and enjoyable times off. Keeping a health life-work balance is vitally important for successfully running your business and keeping yourself happy!
During my design process, my biggest aim is to make sure my clients are happy, feel understood and trust my expertise to produce quality designs. I want you to feel you made the right choice hiring me, and I hope being transparent and sharing my streamlined design process will help you feel that way...
Not that long ago, when I was starting off, I remember feeling overwhelmed that I had so much do to get business off the ground. Remember Rome wasn’t built in a day; take things one step at a time. If I had the chance to jump in a time machine and give myself advice one year ago I would say to focus on these 3 key things…
So far I have been focusing my blog posts on the ins and outs of branding design. Today I want to focus on the other major part of my job and that is being my own boss. As an entrepreneur you need to be passionate, work hard and even a little over-ambitious or naive. Don’t get me wrong, I don’t see that as being a bad thing, it's just enough to help push you to take risks and step outside your comfort zone. As long as you are willing to work hard and keep learning it’s the most rewarding thing to run your own business.
When hiring a designer to work on something as important as your business's brand you are putting a lot of faith in us. However, the greatest design work will come from a trusting client/designer relationship. In this blog post I wanted to step back and put myself in the clients shoes. I hope it might help put your mind at ease about working with a designer on your brand.
We have all heard the phrase “don’t judge a book by it’s cover”, from judging products to people, but whether we admit to it or not we all do it on some level. Let’s face it; appearances are important when it comes to first impressions. So have you thought about what first impression your brand identity is giving your customers?
You probably expect me to tell you your brand starts with a beautifully designed logo, right? Well not quite, your logo is a key component to your brand identity, but standing alone it is not your brand – not by a long shot. In a way, your logo is the face of your business, while the brand is the personality of it.